Mard-e-Maidaan is not just a championship event. It is a media property. Every stage of the event — pre-event build-up, live competition, and post-event celebration — is designed for compelling coverage across every platform.
Coverage Plan
Television, digital, radio, and press coverage at the highest level
Press conferences and media events in the lead-up to the championship
Human interest stories: riders, horses, support staff, and grassroots enthusiasts
Documentary-style content exploring the heritage and culture of tent pegging in Pakistan
Live, at-the-spot public engagement with media on the day
Exclusive interviews, podcasts, and programmes featuring key stakeholders and champions
Strategic media engagements for all major winners, covered in full
An original soundtrack and theme song built around the event's narrative
Outstanding access and facilities for the entire media community
Tent pegging has a story. Mard-e-Maidaan tells it to the nation.
